Your Opportunity as the Brand Manager, Away From Home

The Brand Manager owns the category strategy and sets the direction for the Sales organization to achieve its annual business plans in Away From Home (AFH).

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid, 30% in office expectations (~6 days per month)

In this role you will:

Category, Brand, and Product Management

• Develop and execute the annual and 5-year business plans to increase overall profits for AFH in the assigned categories

• Initiate and apply key market insights to develop product innovations & renovations, product positioning, packaging solutions, and sales & operator programs, and pricing

• Understand the competition and develop our product competitive positioning

• Utilizing strong project management and communication skills to assemble and motivate cross-functional teams (including Product Development, R&D, sales, finance, regulatory, legal, and supply chain, outside marketing & insights agencies) to achieve business plans

• Serve as Marketing lead for JDE relationship; co-owns development of bi-monthly stewardship meetings with JDE

• Work collaboratively with the Project Manager to ensure the effective management & execution of the product & packaging commercialization process

• Coordinate with Retail on joint venture products that require input and influence form AFH.

Content and Tactic Development

• Develop content using agency partners to position our brands and products with customers via B2B advertising and Sales materials

• Develop content to support brands and products in AFH and collaborate as needed with Channel Commercialization Managers to understand needs and assist with customization of content for specific channels

• Own the digital content for product categories assigned and work collaboratively with Communication Manager, Digital Manager, and others to execute

• Own development and execution of other tactics to help drive B2B demand

Other Responsibilities

• Support industry events, Sales meetings, and customer meetings as required

• Work closely with retail partners to understand strategy, share insights, and plan as needed

• Manage and track assigned marketing budget

• Gather relevant industry insights and trends for both Customers and Consumers

• Support and conduct training for Sales and brokers as needed

• Up to 20% travel; up to 2 trips to Europe may be required annually

The Right Role for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's degree in marketing or related field

• 5 years of experience in CPG Marketing, or Marketing Agency

• Must be self-starter and be able to operate in an entrepreneurial environment

• Ability to travel up to 20% including International travel

Additional skills and experience that we think would make someone successful in this role:

• MBA

• Experience in Foodservice/Away from Home would be beneficial.

Learn more about working at Smucker:

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